Brand

Brand guidelines

Official logos and guidance for using our brand.

Wordmark

Logo and color variations

Choose the wordmark for your background. Use the Light versions for reports and interfaces with light backgrounds, and the Dark versions on dark backgrounds. Monochrome versions use a single color.

Dark
Dark
Light
Light
Dark (monochrome)
Dark (monochrome)
Light (monochrome)
Light (monochrome)

Squatty

Submark

The submark is the secondary visual identifier. The submark can appear independently where the primary logo is not required, or where a more playful expression of the brand is appropriate.

Dark
Dark
Light
Light

Sizing

Sizing and spacing

Keep the required clear space around each mark. Text, images, and other graphic elements must remain outside this area.

Wordmark

Leave at least the height of the ï on every side.

Minimum width50 px digital / 2.5 cm print

Submark

Leave at least half the height of the submark on every side.

Minimum width50 px digital / 2.5 cm print

Usage

Using the identity

The wordmark and submark must never be altered. Use the original artwork and preserve its proportions, colors, and arrangement.

  • Do not stretch or distort the marks.
  • Do not recolor the supplied artwork.
  • Do not rearrange or modify the elements.
  • Keep the required clear space free.
  • Respect the minimum reproduction sizes.
  • Choose the artwork intended for the background.

Spelling

Our name is Have I Been Squatted. Always use the full name with each word capitalized. Do not shorten it to an acronym or add a question mark.