Brand protection

Protecting your brand online requires vigilance across domains, search results, and digital channels. Learn about strategies, tools, and best practices for detecting and responding to brand abuse.

Start with essential reading for a fast overview, then move into deep dives and reference material as you need it.

Start with essentials

Essential reading

Brand protection monitoring

Brand protection monitoring is the continuous scanning of digital channels for unauthorized use of a company's brand. This guide covers data sources, alerting strategies, false positive management, and integration with security and legal workflows.

Brand protection strategy

A brand protection strategy is an approach to identifying, prioritizing, and responding to threats against a company's brand across digital channels. This guide covers risk assessment, team coordination, budget, and how programs mature over time.

Brand protection tools & software

An overview of the categories of technology used for brand protection, from domain monitoring platforms and CT log scanners to threat intelligence integrations. Covers tool categories and evaluation criteria for choosing the right platform.

What is brand protection?

Brand protection is the practice of safeguarding a company's trademarks, brand identity, and reputation from unauthorized use, counterfeiting, and digital impersonation. This guide explains its scope, key components, and how it differs from cybersecurity.

Deep dives

Brand protection best practices

Operational best practices for brand protection programs, from maintaining asset inventories and risk-based prioritization to cross-functional coordination and defensive domain registration.

Brand protection enforcement

Brand protection enforcement is the process of taking action against unauthorized brand use, from registrar abuse reports to formal legal proceedings. This guide covers takedown channels, legal mechanisms, evidence collection, and escalation paths.

Brand protection services & companies

An overview of the types of managed brand protection services available, from takedown providers and monitoring-as-a-service to legal specialists and consulting firms. Covers selection criteria without naming specific vendors.

Put what you learn into practice

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